Introduction

This case study is of our Mumbai real estate client struggling in his business with lead generation and he wants to try digital marketing. We help him to develop these results using funnels, meta ads & google ads.

Pain Points
➝ Consistent receiving junk leads
➝ Not able to close deals

Business Requirements
➝ Want to get qualified leads from Meta Ads
➝ Want to leverage the online platform

➝ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 2,3 BHK in Virar, Maharastra
➝ 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: Starting from ₹40 Lacs - ₹50 Lacs

What Did We Do?
➝ Took complete information about the project
➝ Understand the key points and offers of the property
➝ Research about the targeted audience
➝ Research about the competitor's ad and audience
➝ Created an eye-catching creative
➝ A good ad copy to grab the attention

Breakdown Of The Ad
We ran meta ads for one month with proper audience & location targeting

➝ Location: Virar West 40+ km
➝ 𝗔𝗴𝗲: 28 - 60

➝ 𝗚𝗲𝗻𝗱𝗲𝗿: Male and Female

➝ 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Advantage+ placements (includes feeds, stories, reels, search results, and In-stream ads for videos and reels)

Results: The campaign gave us highly qualified leads. We generated over 75 leads in the first month. This targeted approach not only attracted a significant number of leads but ensured they were highly qualified. Furthermore, the campaign achieved 20 site visits in 35 days. Beyond lead generation, our client closed 4 closings in the first month which helped them generate ₹1 Crore+ revenue in 60 days.