Introduction

This case study is about our South Mumbai real estate client who wants quality leads for Raheja Riviere with our lead generation. We help our clients develop these results using funnels, Mera, and Google Ads.

 He is from Mumbai, Maharashtra, India. He has been in the real estate business for more than 15+ years. He sells primarily residential properties, such as 2BHK, 3BHK, 4BHK, and 5BHK flats, apartments, and Villas.

Requirements Of The Client

He used to generate project leads from referrals, and also tried digital marketing a few times and other traditional markets. But he wants qualified leads from online marketing. 

Business Requirements
➝ Want to generate qualified leads for the Riviere Worli project.
➝ Want more site visits to close deals

Strategy We Used

So here I will share with you the strategy we used to give him qualified leads and sales for his real estate business. So we have used Facebook Ads to give them hot buyer leads. Now you might be thinking why Facebook?

It’s the fastest, cheapest and most relevant way to target your audience. We are not talking about SEO, websites, guest blogging or whatever. This works somehow but takes time

➝ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 3,4,5 & 6 BHK in South Mumbai, Worli
➝ 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: Starting from ₹6.49 CR - ₹15 CR

Breakdown Of The Ad
We created a meta ad campaign and ran it for 2 months with proper audience targeting & location

➝ Location: India: Mumbai (400033), Mumbai (400049), Mumbai (400050), Mumbai (400051), Mumbai (400098), Mumbai (400001), Mumbai (400005), Mumbai (400006), Mumbai (400007), Mumbai (400010), Mumbai (400012), Mumbai (400013), Mumbai (400015), Mumbai (400020), Mumbai (400021), Mumbai (400025), Mumbai (400026) Maharashtra

➝ 𝗔𝗴𝗲: 32 - 55

➝ 𝗚𝗲𝗻𝗱𝗲𝗿: Male and Female

➝ 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Advantage+ placements (includes feeds, stories, reels, search results, and In-stream ads for videos and reels)

Results: We ran the campaign for 2 weeks and meta ads gave us highly qualified leads. We generated over 15 leads, with a remarkable 60% of them qualifying as high-quality prospects. This targeted approach not only attracted a significant number of leads but ensured they were highly qualified. Furthermore, the campaign achieved 6 site visits in 14 days.